How to film and capture BTS for socials

Setting up my camera

When filming content, I keep two perspectives in mind: the main composition for the final photo or video and the behind-the-scenes angle. Usually, I create a simple storyboard to plan out the key moments I want to capture. This helps me visualise both the main shots and the BTS coverage, so I can be more intentional with my set-up. My Z8 is set up on a tripod to capture the main content, ensuring the framing, focus and lighting are properly set. Then I position my Nikon Z7II at a distance to capture the process itself. Since I can’t film myself handheld, I use a tripod for my BTS content. To prevent the footage from feeling static, I add dynamic zooms and subtle movements later in post-production. Depending on what I’m working on, I move the camera to different parts of the studio to get a variety of angles. Sometimes I take a wide frame to show the full set-up. Other times I place the camera closer to focus on specific details.

High quality footage settings

To capture high-quality footage, I start by choosing the right lens for the scene. For close-up shots, I use a NIKKOR Z 50mm f/1.8 S, and I switch to the NIKKOR Z 35mm f/1.8 S when I need a wider angle – although recently I tested the new NIKKOR Z 28-135mm f/4 PZ. It’s also important to set up your camera and lighting correctly from the beginning. I always film in 4K resolution to ensure maximum detail, especially for content that might be repurposed across platforms. To achieve smooth, cinematic motion, I use 25 up to 60 frames per second, depending on whether I want the option to slow things down during post-production. Good lighting is also essential. I often use natural light and, when needed, supplement it with an LED light in a softbox.

Editing for socials 

When editing my social media videos I use DaVinci Resolve. It gives me full control over colour, sound and pacing, all of which are essential for creating polished, engaging content. For BTS clips, I start with the most visually interesting sequence to grab the attention immediately. I keep edits clean and simple, often adding subtle zooms or motion in post-production to make static shots feel more dynamic. The length of my BTS videos are no longer than one minute and I try to keep each sequence just a few seconds long. This maintains a fast pace and holds the viewer’s attention, especially on platforms where people scroll quickly. If I include a voiceover, I record it directly in DaVinci Resolve and add the subtitles in Adobe After Effects. 

How to maximise engagement on social media

Maximising engagement on social media requires more than just great content. Timing, captions and tags also play a significant role. I’ve found that posting when my audience is most active makes a noticeable difference. This is usually during the early morning or evening hours on weekdays. Captions should be short and engaging. They should provide context or invite interaction by asking a simple question or sharing a quick insight. Tags are just as important. I use mostly niche hashtags and one or two broad ones, as well as tagging brands or accounts featured in the content. This increases visibility and helps reach the right audience. Regularly checking insights and experimenting is key to finding what works best for your content and followers. Since social media algorithms are constantly changing, it’s important to stay up to date and adapt your strategy accordingly.

What BTS content works best on social media?

Not all BTS content does well on social media, so it’s important to understand what really stands out. I’ve noticed that quick, real clips showing how I set up my camera, what gear I’m using or how I film a scene always get the best response. When I share the creative process in a simple, easy-to-follow way, it feels more natural and my audience connects with it more. Adding time-lapses, gear breakdowns, lighting adjustments or even short voiceovers explaining your thought process can make your video much better. Content that feels not too polished often performs better than overly curated posts as it invites your audience into your world and keeps them coming back for more.

What goes into your work is worth sharing

If you want to build stronger connections with your audience, start capturing behind-the-scenes content. You don’t need a big team or complex equipment. With a bit of planning and intention, you can achieve great results. Sharing the process behind your work adds depth to your storytelling, offers real value to your followers and helps you stand out in a crowded feed. It’s also a powerful way to reflect on your own growth and creativity. The best part about BTS content is that it doesn’t need to be perfect. It just needs to be honest. The next time you set up for a photo session or filming, remember to document the behind-the-scenes activity.

It will give your audience something valuable and real – a chance to learn, connect and feel genuinely involved in the creative process.